What Can a Business Coach Do for Me Anyway?

You may not be familiar with the term “business coach”, but if you do a search on Google, you will see that this is a popular field and it is growing rapidly. Even if you have heard the term before, you may not fully understand what a business coach does and how one can help you succeed.  In this article, we’ll explore those questions and more.

A business coach, similar to a sports coach, is an outside party, who can help you focus on your strengths and work on your weaknesses. A coach does not have to have a degree, although there are some certification programs.  To make the most of your coaching, the coach you choose should have some background in what you need help in.

If you want to make more money with your website, your best coaching option would be someone who has already experienced success with internet marketing.  Likewise, if you were in direct sales and wanted to create more income in that field, you would look for someone who has a lot of face-to-face sales experience, preferably someone with a direct sales background.


A business coach will go over your business goals with you and help you create a plan to reach them.  Since they are not biased towards you, such as a friend or family member is, they can be honest and tell you which of your ideas are good and which ones are bad.  They can help you figure out which parts of your business to focus on, and which ones to let go.

If you have trouble with accountability, a business coach will hold you accountable to your goals.  If you say that you are going to do something, at your next meeting, your business coach will want to discuss your results.  If you tell them you did not do your work, they are going to want to know why.  Simply knowing that you are going to have to report back may be enough incentive to complete your work and stay on top of your goals. They can also help you create a work schedule and deal with any time management or organization problems you may have.

A business coach can also help offset the isolation that you may feel as someone who works from home.  Since you don’t have a group of co-workers to brainstorm with, a business coach can help to fill that spot.  Hopefully, the coach you chose will have been exactly where you are at in your business and can give you advice on how to handle flat spots as well as growth.  

If you chose a good coach, listen to their advice, and implement the strategies they share with you, you should see a noticeable change in your business within a short time.

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