Marketing Your Podcast

Podcasting is an exciting way to grow your website and connect with your customers.  Like a website, a podcast needs to be marketed.  Simply creating one and putting it on the internet won’t attract much traffic.

You have many choices when it comes to marketing your podcast.  One way to market your podcast and grow your list at the same time is to keep your podcast private.  Simply set up a mailing list within your autoresponder for the subscribers to your podcast, and include the sign up link on your website.  

If you already have a mailing list, you could send them an email, letting them know that you are offering a new and exclusive podcast and encourage them to sign up for your new list.  You also have the option of asking your affiliates to help you spread the word as well as buying paid advertising.


When you are ready to release a new podcast, send an email to the people on your list with the downloadable link.  Of course, you can also use this list to market other products and services you offer.

If your goal is to gain website traffic and find new customers through your podcast, you could choose to make your podcast available to the public. Similar to blog directories, there are many podcast directories that allow you to submit your podcast.  People come to these directories and search for podcasts they may be interested in.  Many people could easily access your podcast, without knowing your website existed beforehand.

In order to submit your podcast to a directory, you’ll need to add an RSS feed to it.  You may have done this in the past with your blog.  If not, don’t worry, as it is very simple to do.  There are many feeds to choose from, and you can find them by doing a Google search.

iTunes is probably the most well-known podcast directory, and you can easily add your podcast to the iTunes store.  The term “iTunes store” may be misleading. You don’t have to charge for your podcast.  This link: http://www.apple.com/support/itunes/store/podcast/ will take you to Apple’s Support page.  There will be a form you have to fill out before your podcast can be added; this page will also answer any questions you have about adding your podcast to iTunes.

There are also many other directories, and it is a good idea to submit to several of them.  The more places you list your podcast, you increase your chances of someone finding your podcast.  Podcast.com and Podcast.net are both large directories and great places to start.  Again, performing a Google search will help you find more podcast directories.

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