People in the direct sales industry have many interesting ways to generate leads, both for customers and potential recruits.
Traditionally, direct sellers worked through the home party plan, and many still work this way today. Many direct sales companies give a bonus free product to anyone who hosts a party, and by sharing this information at a party, a direct sales rep can find people in attendance who are willing to host parties of their own. This supply of new hostesses keeps the direct sales rep in business and in front of new customers.
The home party can also be a great way to find potential recruits. During the demonstration of the product, the direct sales rep can give out some information on the business opportunity and see if anyone’s face lights up with curiosity. As the demonstration is ending and guests start to
If a current customer does not want to join the company or book a party, the direct sales rep can still ask them if they know anyone who may want to. The customer could come back with the names of several people.
Setting up a booth at a craft show or women’s expo is a great way for a direct sales rep to meet potential customers and recruits. Another idea is to hang flyers on local bulletin boards.
Technology has enabled people to conduct business with people from all over the country as well as overseas. Direct sales reps can advertise their business in forums as well as through blogs and other websites. This can generate leads for both the products and the business opportunity.
By drawing upon the traditional party plan model and combining that with modern methods of publicity, a direct sales rep can bring in a constant supply of new leads.